The tag you'll never cut off.
Put a QR code on your care label or hang tag. Shoppers scan it with their phone and get washing instructions, size and fit, the story of the piece, and proof it is genuine. You see every scan and stay in touch after the sale.
No app. No scanners to buy.
Three steps, from label to phone
The label keeps working after checkout.
Six things a plain label cannot do, for the person wearing the piece, the shop that stocks it, and whoever buys it next.
You choose where each code points and can change it any time. A label printed years ago still opens a working page, because we keep that page online.
When a piece changes hands, the code goes with it. The next owner scans the same label: same care details, same proof it is the real thing.
One link shows a boutique or wholesale buyer every style, with photos, sizes and details. Public, or private with a code we email the buyer.
Even if the tag goes, a shopper who saved the piece keeps the wash instructions in their wardrobe, so your knit gets a cold wash, not a hot one.
Shoppers who save a piece keep a free account with their sizes and what they own. You can send new drops and offers to everyone who saved one of yours.
Copied codes give themselves away: duplicate scans trigger an alert to you and a warning to the shopper. Your product data is also ready for the EU Digital Product Passport.
Your side of the label
Sample numbers from Marenne, our demo brand. Your scan is real.
The BasiQR analytics dashboard, with sample numbers for Marenne's week. Scan the code on this slide and your scan is added live.
Scans by day, by product and by country
Sample numbers from Marenne, our demo brand. Your scan is real.
Scan the tag: the page opens on your phone, and your scan lands here in seconds.
Try it as a shopper
Open the page a shopper sees, then come back: your visit lands on the dashboard.
Open the page (opens in a new tab)Questions brands ask us
Short answers. If yours is missing, ask us when you request early access.
Get early accessYou can ask your question in the form.
Do my customers need an app?
No. They point their phone camera at the label, tap the link that pops up, and a page in your brand's colors opens in the browser. The camera app on iPhone and Android already reads QR codes.
How do you spot fakes?
Every code is unique, and we see each time one is scanned. If someone copies a code onto fakes, that one code starts getting scanned as if it were many garments. We alert you, and the page warns the shopper.
What does the label look like?
A small QR code, printed or woven into whatever you already use: the care label, the hang tag, or a heat-transfer patch. It can carry your logo and colors. You choose one code per piece, per style, or per collection.
What happens when we redesign our website?
Your codes keep working. The page a code opens lives with us, not on your site, so a redesign does not touch it. If you pointed a code at a page on your own site instead, that page may move. Update the destination in the dashboard and the code follows.
How much work is this for my team?
Not much, and none of it is technical. Upload your styles from a spreadsheet, or add them one by one. Set where each code points. Send the code artwork to your label supplier. From then on, the dashboard fills itself as people scan.
What do I see in the dashboard?
Scans over time, by country and city, by device, and per product. Put two products side by side to compare them. Everything can be exported.
Does this cover the EU Digital Product Passport?
We keep materials, care, the product story and proof it is the real thing in one place for each garment. That data is ready for the EU Digital Product Passport, and we claim no more than that until the rules land. When they apply to you, you will not start from a blank spreadsheet.
What does it cost?
Three plans, from €29 a month. The pricing page shows what each one includes. These are early-access prices, so they may change before we open to everyone.
See the plans